Boost your sales with interactive communication
With its sense of sharing, the Easter period is an excellent pretext to (re)connect with social media. As well as raising the profile of your bakery-pastry shop, these networks will help you maintain close contact with your customers. For example, they can leave comments about your shop and your products. You can also develop their loyalty by showing them your new creations, which will make them want to keep coming back!
Quick win for social media success
In itself, the simple fact of being present and active on social media costs nothing, except time. It’s up to you to find the frequency which suits you: every evening, every weekend, three times a week, in the morning between customers, etc.
Once this schedule has been fixed, why not organise a special photo competition for Easter? For example, invite your customers to post a photo showing their own Easter traditions on your Facebook, Instagram or Twitter page. The photo which attracts the most comments and ‘likes’ wins an Easter surprise, to be picked up directly from the shop.